![]() Get started with Bandcamp’s Official Artist Guide. This way, you can use your Bandcamp profile as a landing page to collect emails and offer more value. ![]() I often advise artists to launch a Bandcamp pre-order ahead of streaming release. ![]() It’s just where you spend your marketing efforts. Where to startīy no means do I mean you should ignore streaming altogether. On Bandcamp, you have a good handful of customisation options to make your Bandcamp your own. On Bandcamp, you can set up a storefront, list inventory, vinyl, merch, CDs, and anything else you might want to sell to your audience.įounded in 2007, the company has helped artists earn $518 million through sales of digital albums, vinyl, cassettes, CDs, and assorted merch. They spend money on music, buy tickets, and brag to their friends about their collections. Learn how to spruce things up, with tips and best practices from other artists. The people who go on Bandcamp are active music fans as opposed to just passive music consumers. Your profile is the first impression you make on your fans. (including me) do so knowing that they are directly supporting the artist. Where Spotify pays royalties according to a little-understood pro-rata formula that can only be analysed by reverse calculation, Bandcamp lets artists and labels choose their own prices Real music fans In Bandcamp the very first thing you see on each page is a large Play button. Whereas on Spotify you make penny fractions per stream. When someone buys your music on Bandcamp, you get nearly all of that. On this episode of Poppitts Corner, Shannon and Tanner are joined by the great Lia Scott Price for part 2 in this series of struggles in life and maintaining sanity through art. Direct marketingĪs with the above reason, because Bandcamp shares emails with you, you can then import them into your email marketing software and continue to nurture and monetise that audience. Not only that, Bandcamp gives you access to the names and emails addresses of those who do. When someone follows you on Bandcamp, they get emails about your updates. In this article, I share my favourite reasons why artists like you should channel their efforts into your Bandcamp presence more than on Spotify and other streaming platforms. Why artists should focus more on Bandcamp than Spotify
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